Racism in Australia Essay Example | Topics and Well Written Essays - 1500 words

Racism in Australia - Essay Example Prejudices include bias and negative attitudes towards other culture or a cultural group based on negative stereotypes and different value systems. In Australia, racism and prejudices are caused by different racial origin and geographical location. Country of birth is significant because it quite often coincides with some or all of the factors mentioned but this clearly need not be the case. People may be born outside a country or a nation-state yet still identify with it; boundaries and borders change (Almaguer, 1994). The world history of migration and the general movement of peoples have made any simple approach to culture and to ethnic identification not possible or viable. Individuals identify multiple ancestries, as evidenced by responses to the 'ancestry' question included in the 1986 national census; the 'cultural background' of many people is diverse. To take one example, there are people in Australia who were born in Eastern Europe, emigrated with their families to Central America when they were children, and then emigrated to Australia as adults with children of their own (Banks, 1996). Underlying many of these pressure points is the conflict which arises for families from collectivist-oriented cultures when confronted with the individualism which predominates in Australia (Pattel-Gray 1995). Achieving security and prosperity may be the only fundamental Chinese family value that has not been weakened in Australia, because western societies also value achievement. Language plays a crucial part in the ethnic identity of many communities, although its importance in this regard seems to vary across cultures In Diaspora, such as the Chinese, it has served to unite people from very different countries. Maintaining the first language and the learning of English have key roles in settlement, family experience and acculturation of immigrant groups. There is also a lack of tolerance or understanding for 'unusual' family arrangements which had arisen through th e disruption of the lives of many Eastern European immigrants and for the many men who remained single. The focus for a sense of belonging may be on common physical characteristics, the possession of a distinct language or dialect, a particular religion, a sense of geographical and historical continuity through living in a particular place, or a distinct lifestyle (Donald and Rattansii 1992). Discrimination Discrimination is a direct result of prejudices and cultural differences take place in Australian society. In spite of great changes in social structure, Aboriginal people are discriminated in education, healthcare and employment (Pattel-Gray 1995). Complete cultural assimilation did not take place. However, the predominance of Anglo-Celtic values, in all Australian institutions but particularly in the workplace and the schools, often placed great pressures on immigrant families, created conflict between family members and sometimes threatened positive identification with their own cultures. The failure of cultural assimilation, the threat to Australian living standards with the onset of the recession and world economic restructuring, and social segmentation linked to gender, ethnicity and race led to a new national approach to diversity and to the development of policies

The Flesh and the Spirit Essay Example for Free

The Flesh and the Spirit Essay Anne Bradstreet’s poem â€Å"The Flesh and the Spirit† shows us the duality of man that her audience was having to deal with at the spiritual level. While this poem was written back in 1643 it still shows us as Christians what we have come from and how easy it would be to go back to a life of the â€Å"flesh†. This poem also goes about giving us details about what we should be striving for and what we have to look forward to if we strive toward the real or ultimate goals or rather possessions. The poem is written in two different parts starting with the ways and things of the flesh, that being material possessions that are for our enjoyment here on earth. The second part consists of more spiritual based â€Å"possessions† and also chastises the sister living among the earthly treasures she has laid up for herself. The poem is written in iambic tetrameter meaning that each line has a total of eight syllables. Bradstreet writes this poem full of metaphors and is very illustrative with the language that she wrote it in. Bradstreet was a Puritan and this poem is filled with religious symbolism and references that would be apparent to her readers. At the start of the poem the first sister is called â€Å"Flesh† and while this sister is very materialistic she wants her sister to enjoy some of the pleasures that she enjoys. The part of Flesh is from lines 10-37 to which she is going on about the wonders that this world has to offer. Lines like â€Å"Hast treasures there laid up in store† (16) and â€Å"Art fancy sick, or turn a sot† (18) show us that Flesh is interested in things such as the treasures and art this world has to offer. Flesh tells us that there is more gold, silver and pearls than anyone can imagine here on earth and she basically is insisting that her sister take up some of the riches that are around. The way that Flesh talks to her sister is similar to the way that Satan talked to Jesus in the wilderness. Flesh is telling Spirit all the wonderful things of this earth and tells her sister that she will be happy if she acquires some of these indulgences. This was also the case when Satan showed Jesus all the things of earth that he could have if Jesus would worship him. There are even some apparent sins that Flesh tries to temp Spirit with such as in line â€Å"And trophies to thy name erect† (27).This line in the poem is basically the temptation to worship idols. This notion is backed up by the previous line â€Å"As some of their immortal fame† (26) suggests that people are worshiping these trophies. Flesh’s final statement â€Å"For things unknown, only in mind† is almost a taunt to her sister because she knows what her sister has or is working towards is for her heavenly life. That line basically tells Spirit that she has nothing to show for her life and what she claims to have is all imaginary. This is something that Jesus was faced with throughout his time here on earth from the time that he was in the desert to the cross Jesus had to have faith in what he was doing was going to get Him and us a heavenly life with nothing to show for it here on earth. The second part of this poem is what Spirit has to say to her sister about the things she was told to get and what she has been working for all her life. Much like Jesus in the wilderness telling Satan to get away from him, Spirit tells flesh to leave her alone and not tempt her with these worldly things, â€Å"Disturb no more my settled heart† (38). In lines 55-65 Spirit is telling Flesh that the things that Flesh finds appealing are things that Spirit hates. Spirit is not tempted with riches or honors. She is not looking for pleasure in people worshiping her or even the gold, silver and pearls. In fact, Spirits says â€Å"My crown not diamonds, pearls, and gold/ But such as angels’ heads infold† (ll.83-84). Spirit continues rebuking Flesh about how vanity is not what is to be sought after. Spirit may not have silk garments here on earth but in heaven she will have royal robes â€Å"More glorious than the glist’ring sun† (82). Spirit tells us the difference between the places in which she and her sister are trying to accumulate their possessions for and tells us the importance of choosing the correct destination. â€Å"The city where I hope to dwell† (85) is talking about Spirits desire to live in God’s holy city and that this city, â€Å"There’s none on earth can parallel† (86), is absolutely better that the best places here on earth. Lines 87-104 is the description of the city and how the most precious gems and metals that we have here on earth are the basic building blocks for the city and its landscape. It continues telling us that there is no night and day which alludes to time no longer being a factor. Spirit also describes there being no sickness and with that no more death. This part ends with â€Å"But beauty shall be bright and clear† (104) which goes back to what Flesh trying to get Spirit to get nicer cloths and jewelry so that people would see her as attracti ve. Although Spirit and Flesh are sisters, they are very different in every aspect of life and are basic mirrors of each other showing the duality that man has with God. In lines 40-54 Spirit is describing her relationship with her sister. While they are sisters Spirit considers Flesh to be her enemy which she is constantly fighting. She continues to say that even though they are twins they don’t have the same father (figuratively). Flesh is born from old Adam, which implies that she is worldly and is looking for the things to make her time here on earth more pleasant, such as Adam did when he disobeyed God to be with Eve. Spirit says that her Father is above, giving reference that God is her father and that is why she will stay away from the things of Flesh so that she will be able to be with her Father. This poem does end on a solemn note, while Spirit has just described this amazing place where she is going to be with her Father she tells Flesh that she is not going to be there because nothing that makes Flesh happy will be there. This is a reflection of how the Puritans and even many Christians that being of this world will end up costing you the chance to see the city referenced in the poem. The poem â€Å"The Flesh and the Spirit† is indeed a poem that describes the human condition of materialism and how it can consume and impact not only the mortal lives but also the eternal lives of the human race. Humanity must decide whether or not the city that is described in the poem is worth the sacrifice of material possessions in order to gain spiritual wealth. It must decide if it want to be in a place unaffected by time, death, and disease or if it simply wants to cover up its impurities with a faà §ade that will only last a short while.

Race Relations :: essays research papers

1 Race Relations and Modern Church-State Relations Thomas C. Berg* This article concerns religion and race – two controversial subjects that have figured prominently in America’s constitutional and political debates since World War II. In particular, I wish to trace some connections in the last 50 years between developments in church-state relations and developments in race relations. Recently scholars of the First Amendment’s Religion Clauses have shown interest in how the Supreme Court’s modern decisions on that subject might have been influenced by the political, social, and cultural context of recent decades: such factors as the changing attitudes toward Roman Catholicism,1 the rise of secularism in culture,2 the position of religious minorities,3 and so forth. Like some of that other work, this Article traces the course of churchstate relations not only in the Court itself, but in the broader society. It would hardly be surprising if developments concerning church and state in the last 50 years interacted with developments in the area of race, since the latter have been so central to * Professor of Law, University of St. Thomas School of Law (Minneapolis). I presented portions of the material here at the Boston College Law Review Symposium on Separation of Church and State, in April 2002; at a Federalist Society program on â€Å"Faith Under Democracy,† in March 2002; at a summer 2001 symposium on Spirituality and Social Justice, sponsored by a grant from the Lilly Endowment; and to a fall 2001 meeting of the Colloquium on Religion and Philosophy at Samford University. I thank David Bains, Hugh Floyd, Penny Marler, [OTHERS], and the participants in those sessions for their comments on the various versions of the paper. 1See, e.g., John C. Jeffries, Jr., and James A. Ryan, A Political History of the Establishment Clause, 100 Mich. L. Rev. 279 (2001); Thomas C. Berg, Anti- Catholicism and Modern Church-State Relations, 33 Loyola U-Chi. L. Rev. 121 (2001); Douglas Laycock, The Underlying Unity of Separation and Neutrality, 46 Emory L. J. 43, __-__ (1997). 2See George W. Dent, Jr., Secularism and the Supreme Court, 1999 B.Y.U. L. Rev. 1. 3See Stephen M. Feldman, Religion-Clause Revisionism: Minorities and the Development of Religious Freedom (unpublished draft, on file with author). 2 constitutional law and moral-political debate – from the constitutional success of Brown v. Board of Education4 to the moral-political triumph of the civil rights movement to the current conflicts over how to define and achieve racial justice. The central story in church-state relations in the last 50 years has been the rise of a fairly strict separation of church and state as the overriding constitutional and moral ideal in the 1960s and 1970s, and the partial decline of that ideal from the 1980s

Surrealism in The Love Song of J. Alfred Prufrock :: Love Song J. Alfred Prufrock

Surrealism in The Love Song of J. Alfred Prufrock Surrealism is a dangerous word to use about the poet, playwright and critic T.S. Eliot, and certainly with his first major work, "The Love Song of J. Alfred Prufrock ". Eliot wrote the poem, after all, years before Andre Breton and his compatriots began defining and practicing "surrealism" proper. Andre Breton published his first "Manifesto of Surrealism" in 1924, seven years after Eliot's publication of "The Love Song of J. Alfred Prufrock". It was this manifesto which defined the movement in philosophical and psychological terms. Moreover, Eliot would later show indifference, incomprehension and at times hostility toward surrealism and its precursor Dada. Eliot's favourites among his French contemporaries weren't surrealists, but were rather the figures of St. John Perse and Paul Verlaine, among others. This does not mean Eliot had nothing in common with surrealist poetry, but the facts that both Eliot and the Surrealists owed much to Charles Baudelaire's can perhaps best explain any similarity "strangely evocative explorations of the symbolic suggestions of objects and images." Its unusual, sometimes startling juxtapositions often characterize surrealism, by which it tries to transcend logic and habitual thinking, to reveal deeper levels of meaning and of unconscious associations. Although scholars might not classify Eliot as a Surrealist, the surreal landscape, defined as "an attempt to express the workings of the subconscious mind by images without order, as in a dream " is exemplified in "The Love Song of J. Alfred Prufrock." "Prufrock presents a symbolic landscape where the meaning emerges from the mutual interaction of the images, and that meaning is enlarged by echoes, often heroic," of other writers. The juxtapositions mentioned earlier are evident even at the poem's opening, which begins on a rather sombre note, with a nightmarish passage from Dante's Inferno. The main character, Guido de Montefeltro, confesses his sins to Dante, assuming that "none has ever returned alive from this depth"; this "depth" being Hell. As the reader has never experienced death and the passage through the Underworld, he must rely on his own imagination (and/or subconscious) to place a proper reference onto this cryptic opening. Images of a landscape of fire and brimstone come to mind as do images of the two characters sharing a surprisingly casual

Education & Economics Essay

Education is normally regarded to be one of the things that remain as relatively permanent in this world. Thus, from my personal experiences, it is seen as a solid foundation that is made of sturdy and solid bricks, which it as well serves a obliging partner in attaining my personal and career goals. Although, there are already definite stepping-stones that I have started with regard to my educational growth and development, I still see the need for pursuing an educational program in Economics as an addition to the ones that I already have. It is of great certainty that there are far greater heights to which I am compelled to achieve and persistently pursue these goals by submitting myself to an educational program in Economics Major as a partner in attaining for the said endeavor. The list of reasons for pursuing such objectives includes influences from personal growth requirements. First, it has been my life-long dream to achieve the highest echelon of learning, which is that of a Major in Economics. Thus, this is seen as a constant quest for learning everyday as I feel the great prerequisite to take further steps into the field to which I am most passionate and dedicated about. As such, it is my career goal to be in the said industry as one of the most reliable and reputable practitioners in the field of Economics and established a great career a head. Likewise, achieving such career goal in the said field is also my own way of preparation in facing the challenges of the future. Moreover, as one of the aspirants in such line of business, it has come to my understanding that such endeavour will never be an easy task but is rather a long road of travel filled with several challenges. Likewise, I truthfully comprehend the significance and meaning of Education as the foremost key towards the achievement of my dreams in the field of Economics. In this regard, I truthfully believe that receiving formal studies with that of Major in Economics Major would make me more equipped and prepared for my future career and personal goal. With the current work experiences I have, my future has become more defined and is guided towards achieving success in the particular field I am most passionate about. Thus, with the employment that I have been through, I would say that my qualities and capabilities as an individual has improved that has made me more all set to undergo educational program in Economics. With my experience as a Marketing Manager in Moxie Company on behalf of Hong Kong Information Security Group in which I have worked for three months, this particular experience has gave me a brilliant opportunity to work in a world class environment wherein I get to witness actual progression of business. As such, the same experience has also helped me understand the cultural differences around the world through the chances I got in communicating with different people coming from diverse cultural background. In this regard, my passion and interest to financial matters has been further enhanced and empowered that the whole experience has made more decided to further reach for my personal and career endeavors. Although, the my stint as a Marketing Manager has been through a minimal amount of time, the experience and the learning are indeed essential as well as helpful for me in pursuing a Major in Economics wherein I get the chance to have a grasp of actual business actions and has the opportunity to be more familiar the actual proceedings in the real world. Nonetheless, through these actual work experiences as a Marketing Manager, I am able gain positive traits and characteristics in which I have learned to be more professional and committed to the tasks I have to do and adhere to the duties as well as to the responsibilities that I am compelled attend in the most optimistic and effective manner I could in order to attain the most positive outcome. In addition to this, the chance of being involved through various volunteer works is also seen as relevant in pursuing my dreams and having a major in Economic as these experiences have helped me become more committed in all the things that I do and acquire positive traits in terms of personal and professional capabilities. As such, through this social works, I have learned to be more devoted and passionate not just to my own personal goals and objective but as well as being as equally dedicated to help the society and the people in facing the challenges of life together. In Hong Kong, I have participated in the fund raising event of â€Å"Lifeline Express Dance for Sight† wherein my involvement is to help restore the sense of sight for the blind cataract patients that are living in the remote areas of Mainland china. In here, I just do not solely enjoy the feeling of helping other people but at the same I am also able to learn more about Financial Matters, as seen essential in my goal of pursuing a Major Economics, which this said volunteer work is about fund raising. Nonetheless, it is really my happiness to be involved to different volunteer works. Aside from the fact that I am helping other people through such involvement, the entire experience for me is also helpful personally wherein in every social task that I do I am able to acquire new things and learning that are all helpful in pursuing my dreams and having a Major in Economics. Prompt II Every individual has his/her own personal characteristics that serve as the defining factor for the different goals intended to be achieved. In my academic and professional career, I see that my personal qualities, achievements, and experiences that have given me the chance to see a better future ahead of me. First, I am family-oriented and always have within me the gratefulness of my parents, especially my mother. Every decision I make, the behavior I exhibit, and the ideas that I carry out have their corresponding impact to my family that is why I am always cautious of the path I take. In this endeavor, I consider my family to be a factor and inspiration towards the success that I want to achieve. With them being the supporting framework of my goals, I have the confidence that I am standing on more stable grounds than if I am all alone. Likewise, the values that are provided to me by my family have defined the person that I am now. Being the first set of social group I get to interact with in my early days up to now, they have given me enough training in establishing and maintaining valuable relationships both within the family and in the external environment. I see this as a valuable factor in my success in the academic setting because there is a bigger social sphere that is present within the university and this affects the academic performance of people. No man is an island is a rule that applies to this and the ability to relate well to other people within the school serves as a good factor for the achievement of several goals. In addition to this, the gratefulness that I have within my heart serves as a positive driving force for me to do well in every activity that I intend to accomplish in the school. Compared to other motivating factors that last only for a short period of time, this level of gratefulness and the need to reciprocate the kindness my mother has shown me is on a futuristic perspective that has the strength to last. Second, I consider myself as an enthusiastic, optimistic, active, and resourceful person especially in school activities. The enthusiasm that I have provides me with the courage to deal with difficult undertakings. While some may seem hard to achieve as it entails gargantuan tasks, I never gave up because of the determination and enthusiasm I have over studying and doing far more than what is expected of me. Likewise, I always opt to look at the brighter side of things that make it easier for me to accomplish goals. Instead of dwelling over the difficulties I face in school, I look for the things which could help me accomplish the things I need to do and this has worked for me over the years. Moreover, the activities I join in have given me the chance to socialize and learn through it. I realized that not all of the things I need to learn in life are found within the four walls of the classroom. Rather, learning could also occur in the extracurricular activities I engage into such as the volunteer works, past work experiences, sports, and dancing activities that helped me learn more than what is taught of me in these programs. There are values such as collaboration, sportsmanship, perseverance, hard work, diligence, and will that I have derived from the training that is received out of these activities. Third, the volunteer activities I completed have also given me a sense of pride and honor and have added a piece to my life’s puzzle. I have connected with the purpose of the programs and activities that are at the center of our goals and this has built within me the ability to relate to the larger social sphere which I am in. Not everyone is given the chance to understand critically the society, especially with the problems that beset it today. This is important to me because it has given me the chance to get a preview and a taste of how it really is in the world outside the university. This is the practical side of life and aside from the theories found within the pages of the books, it is important for students to be able to understand the life beyond what is being considered by the experts and theorists in the different fields. This is carried with the belief that there is no single theory which can hold true for the present-day scenario. There is really the need to immerse in the areas where problems exist in order to find out the theory that is suitable for it. Fourth, I have earned several accomplishments during my school years. I have been given Honors Award for the year 2004-2005 for the Schools Dance Festival (Hong Kong) and Commended Award for the year 2002-2004 in the same respect. Likewise, I received certification for the Hong Kong Cultural Centre Education Series in 2003 and serves as a team leader for the Contemporary Dance Team. Lastly, I have also participated in the Grace House Committee. All of these personal and academic accomplishments serve as my proof that I could achieve several things if there is patience and hard work. I learned that the effort that I exert would be commensurate to the outcome that I will achieve out of the activities I engage in. Indeed, I have been able to achieve several things during the length of time I stayed within the university. This has taught me several valuable insights that lead me to become better in achieving things. Likewise, my family, most especially my mother, has shaped me to become the person that I am today and this is one thing that I am most grateful for. Personally, I could say that the right mix of determination, enthusiasm, optimism, and resourcefulness brought success to the intentions I have.

Free Essays on M&P Merchandising Services

M&P Merchandising Services M&P, a marketing company, has 21,000 employees worldwide and is the world's leading market promotion and research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. M&P clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. In addition, M&P markets a broad range of advanced merchandising and assortment software with capabilities in inventory modeling, forecasting, item maintenance, and pricing, as well as national and regional professional services. These products, used in conjunction with the services described above, help clients integrate large volumes of information, evaluate it, make judgments about their growth opportunities and plan future merchandising and sales campaigns. M&P Merchandising Services offer a broad range of products and services aimed at helping retailers and manufacturers serve customers better and gain higher ROI from efficient profitable space and product management. M&P Merchandising Services are the foundation of an integrated category management process, offering strategic recommendations on assortment planning, space allocation, inventory levels, positioning, pricing and promotional activity. M&P Merchandising Services solve critical business issues faced by virtually all supply chain participants operating in retail environments including supermarkets, pharmacies, mass merchandisers, convenience and specialty stores. M&P Merchandising Services provide fact-based recommendations and actionable output that enable managers to practice category management. Solutions range from category consulting to single-workstation applications and comprehensive enterprise-wide systems that provide advanced merchandising, analytical and automation support. The goal of the company is to be the... Free Essays on M&P Merchandising Services Free Essays on M&P Merchandising Services M&P Merchandising Services M&P, a marketing company, has 21,000 employees worldwide and is the world's leading market promotion and research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. M&P clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. In addition, M&P markets a broad range of advanced merchandising and assortment software with capabilities in inventory modeling, forecasting, item maintenance, and pricing, as well as national and regional professional services. These products, used in conjunction with the services described above, help clients integrate large volumes of information, evaluate it, make judgments about their growth opportunities and plan future merchandising and sales campaigns. M&P Merchandising Services offer a broad range of products and services aimed at helping retailers and manufacturers serve customers better and gain higher ROI from efficient profitable space and product management. M&P Merchandising Services are the foundation of an integrated category management process, offering strategic recommendations on assortment planning, space allocation, inventory levels, positioning, pricing and promotional activity. M&P Merchandising Services solve critical business issues faced by virtually all supply chain participants operating in retail environments including supermarkets, pharmacies, mass merchandisers, convenience and specialty stores. M&P Merchandising Services provide fact-based recommendations and actionable output that enable managers to practice category management. Solutions range from category consulting to single-workstation applications and comprehensive enterprise-wide systems that provide advanced merchandising, analytical and automation support. The goal of the company is to be the...

Installing MySQL on a Mac Is Easier Than You Think

Installing MySQL on a Mac Is Easier Than You Think Oracles MySQL is a popular open-source relational database management system that is based on Structured Query Language (SQL). It is frequently  used in conjunction with PHP to enhance the capabilities of websites. PHP comes preloaded onto Mac computers, but MySQL does not. When you create and test software or websites that require a MySQL database, it is handy to have MySQL installed on your computer. Installing MySQL on a Mac is easier than you might expect, particularly if you use the native installation package instead of the TAR package, which requires access and changes to the command line in Terminal mode. Installing MySQL Using the Native Installation Package The free download for the Mac is the MySQL Community Server edition. Go to the MySQL website  and download the latest version of MySQL for MacOS.  Select the native package DMG archive version, not the compressed TAR version.Click the Download button next to the version you choose.You  are prompted to sign up for an Oracle Web Account, but unless you want one, click No thanks, just start my download.In your downloads folder, find and double-click the file icon to mount the .dmg archive, which contains the installer.Double-click the icon for the MySQL package installer.Read the opening dialog screen and click Continue to begin the installation.Read the license terms. Click Continue and then Agree to continue.Click Install.  Record the temporary password that displays during the installation process. This password cannot be recovered. You must save it. After you log in to MySQL, you are prompted to create a new password.Press Close on the Summary screen to complete the installation. The MySQL webpage contains documentation, instructions and change history for the software.   How to Start My SQL on a Mac The MySQL server is installed on the Mac, but it does not load by default. Start MySQL by clicking Start using the MySQL Preference Pane, which was installed during the default installation. You can configure MySQL to automatically start when you turn on your computer using the MySQL Preference Pane.

hunter s thompson essays

hunter s thompson essays Louisville, the cultural center of the Bluegrass State and home to the Kentucky Derby, is famous for its production of cheese-burgers, cigarettes, gin, half the worlds bourbon, and Hunter Thompson. Thompson was born during the Great Depression to Virginia Ray and Jack Thompson. Thompson was the oldest of three sons, he led the way from the beginning of his life. Thompson and his family lived in a rural middle-class area in a neighborhood with many other families just like theirs. His parents, Virginia Ray and Jack, were both alcoholics, and because of Thompson, the family was looked down upon in the neighborhood. He became a troublemaker from the beginning. Thompson was always getting into trouble with they boys that lived around the neighborhood. Jack, an insurance salesman, was a believer in corporal punishment and practiced it frequently on his two oldest sons, Hunter and Davidson. Jack continued to be strict with Thompson until the end of his life. Thompson had many playmates throughout his childhood. He had one during every stage of his life. Hunters boyhood pal was Duke Rice. They were crazy about sports. They used to watch the Louisville Colonels through holes in the outfield fence at Parkway Field. Thompson and Rice stayed very close childhood friends. They were together constantly until a new boy named Gerald Tyrrell moved into a house around the block from the Thompsons. Tyrrell and Thompson hit it off from the start. They continued to be good friends as they grew up and matured together. When they became teenagers the two started to become interested in girls together. Thompsons father suddenly died of a heart attack when he was fifteen years old. This was right around the time that he first started drinking. Drinking was natural for everyone to do in the town, Thompson was bound to start sooner or later. This was the start of ...

Entrepreneurship. What Have I Learned During The Program And How Can I Essay

Entrepreneurship. What Have I Learned During The Program And How Can I Apply This In My Future Career A Critical Reflection - Essay Example Alongside the development of marketing theory, other parallel streams such as commodity, functional and institutional also experienced tremendous development. The rapid evolution, that took place just after the Second World War further escalated in the 1960s. This time the thrust was mainly on organizational behaviour, behavioural sciences and operational management which also strongly impacted the theories of marketing. The concept of entrepreneurship also evolved during this phase and some of the scholars even deem the evolution of entrepreneurial discipline to be analogous with the theories of marketing (Hultman and Shaw, 2003). It all started with the definition of entrepreneurship provided by Richard Cantillion in the 18th century, where he mentioned an entrepreneur to be an innovator. With the course of time, several other practitioners have portrayed their perception and outlooks about the notion of entrepreneurship. Schumpeter (1934) â€Å"entrepreneur as innovator†, S ay (1845) â€Å"entrepreneur as coordinator†, Kirzner (1973) â€Å"entrepreneur as arbitrator and opportunity-seeker† and Knight (1921) â€Å"entrepreneur as uncertainty reducer† are some of the excerpt of the thoughts presented by the eminent scholars. However, currently the concept of entrepreneurship is widely accepted and is judged as a vital part of the contemporary world and a well established erudite discipline. Moreover, government of a number of countries also judges entrepreneurship as a mantra of success and development of the economy. A number of examples can be traced which prominently showcases, the significant contribution made by entrepreneurs to the economy of a country. The importance increases exponentially when it comes to a developing country (Hills and Hultman, 2011). According to Rae (2007, p.3) an entrepreneur is defined as a person who acts in an enterprising way, and who identifies or creates and acts on an opportunity, for example by s tarting a new business venture. On the other hand, entrepreneurship is defined as a subject of enterprise and entrepreneurs, encompassing the practical and academic knowledge, skills and techniques used in being an entrepreneur. In regards to this context, Lumpkin and Dess (1996) put emphasis on the fact that an entrepreneur can be best judged by comparing the five dimensions namely (1) risk-taking; (2) opportunity oriented; (3) innovativeness; (4) pro-activeness; and (5) autonomy. An average or more than the standard score in these five dimensions greatly augments the possibility of an individual to become an entrepreneur in the near future (Mohanty, 2005; Hills, Hultman, Kraus and Schulte, 2010; Hultman, 1999; Carson, Cromie, McGowan and Hill, 1995). This study is basically intended to critically reflect upon the learning I received from the teachers and trainers. In the course module, we have mainly read about the theories and importance of entrepreneurship and critical evaluatio n of what I have learned during the programme and how can I apply this in my future career. In order to do this analysis, self reflection methodology will be adopted. In this study, I will portray about what I have learned during the entire course and will reflect upon how I can use those learning for my professional career. In this study, I will also develop a career action plan to showcase my future personal development. Self Reflection of Academic and Professional Learning I always have high interest on computers since my childhood days. However, at that time I was completely unaware of the architecture of a computer. In addition, I was also unaware of the strong research and development activities that took place prior to the development of computers;

The Economic Considerations Of Information Security And Its Management Essay

The Economic Considerations Of Information Security And Its Management - Essay Example However, the people who could care for a system were not the ones who suffered the costs of break down. This scenario can be explained with the help of some examples. Well structured billing-management features for the administrators who offered them, but were not so excellent at protecting customer’s privacy. For instance, automatic teller machines gone through under fraud in a lot of developed countries like the Netherlands and United Kingdom, where deprived rules and regulations left banks without enough encouragement to protect their information systems, and allowed them to pay the charges of fraud to their customers. In this scenario, the internet is acknowledged as an insecure medium due to the fact that its liability for attacks is so diffuse. In all of these cases, the technical considerations of security are less important than the economic considerations (Anderson & Schneier, 2008), (NIST, 2010) and (Anderson & Moore, 2007). In this scenario, to implement a solution to this problem there is need to think about following questions like â€Å"do we need to spend an adequate amount of funds keeping viruses, attacks and hackers out of our corporate computer systems? Or do we pay out too much for overall security management? Seeing that after the incident of 9/11, this kind of questions has gained a heightened significance. In this scenario, the economics can depict a lot of puzzling realities regarding internet security. For example, organizations implement email encryption and firewalls not due to the relative efficiency of these technologies, however due to the economic forces that force corporations to install these tools on their systems (Anderson & Schneier, 2008), (NIST, 2010) and (Anderson & Moore, 2007). At the present, organizations hardly ever make public information concerning interruptions due to the economic reasons in doing so. For instance, an un-protected operating system is an international standard, partially for the reason that its financial results are mostly shown not by the corporation that built the operating system, however by the clients who bought it and used it. Furthermore, a number of major controversial cyber-policy matters also exist between information security and economics (Anderson & Schneier, 2008), (NIST, 2010) and (Anderson & Moore, 2007). Economic theory forecasted that the worldwide recession will certainly augment the amount of cyber crimes as the financial recession deepens. There could be a lot of reasons of cyber crime such as an increase in security breaches and hit on more vulnerable and frantic people from those with cyber skills and cyber criminal position for desired income; and a reduced focus on investment in computer security as a result of fewer resources. According to the various researches, the assets of United States households have reduced up to approximately $1.4 trillion; consequently the whole sum of money available to steal has reduced. However, this connection and causation are tremendously hard to demonstrate conclusively. In this scenario, it could be concluded that the cyber crime has been growing at very high rate for the reason that there are less difficulties for the criminals to perform their activities and almost no risk of being trapped and accused. However, this is apart from of the circumstance of the global economy. Despite the fact that appearing at the difficulty of workers of the growing marketplaces, this can be concluded that the financial situation of these nations has been significantly condensed with less hope of development of their condition, cyber crime prospects and thus the number of workers will increase (Guerra, 2009) and (Schneier, 2006). Possibly,

MBA, Total Quality Management Essay Example | Topics and Well Written Essays - 3500 words

MBA, Total Quality Management - Essay Example The process of driving the organization towards realization of these goals entails among other things proper planning. Management undertakes the planning in terms of short-term vision as well as long-term vision; whenever an organization adopts either short-term goals or the long-range vision, continuous improvement is vital in order to realize that long-term objective. Nevertheless, changes in management practices have seen a substantial shift of the management practices from long range planning to more simplified planning structures, which concentrate on very short term goals that are easy to achieve and evaluate. In order for any business to remain relevant and objective, the periodical evaluation and analysis of performance is critical. This paper therefore intends to critically analyze the existence of the short-term goals as well as the continuous improvement. It shall evaluate the threat posed by short term goals to the process of continuous improvement and if there be any, ev aluate by what ways are the short terms planning overtaking the long term planning. Moreover, this study will verify the proposition that the continuous improvement strategies are being eroded for the sake of the short-term goals within organizations. ... Most management carries out their tasks with the short, achievable and evaluative goals, which in many cases are not long term. This may be necessitated by the prevailing frameworks through which the organization is working as well as the economic frameworks within the global perspective. Continuous Improvement is one of the best-acknowledged measures in total quality management practices within the globe and has indeed been seen to lead companies to realize high performances and quality production by firms (Zangwill and Kantor, 1998, p.910). It sets an outline of programs through which the performance of the firms may be evaluated over time. It is thus seen to form a basis of linking short-term goals as well as the long-term goals of an organization. However, an emergent concern whether the practice is under threat by the short-term goals as our study is investigating. The management of firms and other organizations are usually seen to be guided by frameworks of goals and objectives . The goals that take longer to be realized and which require greater efforts are the so called the long-term goals while those that are more immediate, the short term ones. Firms usually have a clear distinction of these goals for the ease of evaluation and performance. Nevertheless, the ‘length’ of these goals depends on the nature of the company as well as the time frame that is so called short term or long term. In many cases, what may be short-term for one company may be very different and be referred to as long term for the case of another company; there is therefore no clear cut point as to the time frame within which the objectives

Lion and the Jewel Essay Example | Topics and Well Written Essays - 500 words

Lion and the Jewel - Essay Example First, the play illustrates how African culture and western civilization differ when it comes to marriage and family life. In particular, Soyinka’s play shows how the two differ on matters of child bearing. In the play, Sidi represents the traditional African culture while Lakunle represents the western civilization. Lakunle does not view child bearing as an important aspect of marriage. In his words, he says that he is not after a wife â€Å"To bring forth children by the gross†¦.† (Soyinka, 9). Sidi reacts to this by saying to him: â€Å"Heaven forgive you!† (Soyinka, 9). Clearly, Soyinka shows that African and western cultures have differing views on child bearing. Secondly, the issue of bride price and its role is another area where the two clash. In the play, Sidi insists that Lakunle pays her bride price before marrying her. Failure to do this will make her a laughing stock. She tells him that she will marry him â€Å"But my bride-price must first be paid†¦Ã¢â‚¬  (Soyinka, 8). On the contrary, Lakunle, who embraces the western cultures, argues that paying bride price is an old custom, and terms it as â€Å"a savage custom, barbaric, out-dated † (Soyinka, 8). Lakunle is of the view that bride price is a humiliation to women and this amounts to buying women like commodities. Lakunle is thus left to choose between a traditional marriage where pride price is paid and a civilized one. Thirdly, Soyinka shows how the African society embraced polygamy, unlike the western culture where monogamy was the order of the day. In the play, Baroka, the king of Ilujinle, has many wives. Sadiku, the eldest wife, is in fact comfortable Baroka bringing in another wife. She woos Sidi to get married to Baroka, promising her that Baroka will not take another wife after her. Soyinka shows that unlike western cultures, polygamy is accepted in the African culture and is even supported by

Management Communication- Change Management Report Assignment

Management Communication- Change Management Report - Assignment Example ement implementation; and the final step involves any corrective action, which needs to be taken to remove gaps in the process (Lattuch and Young, 2011). The purpose of this project is to discuss ways in which changes in the management of a company can be effectively communicated to the employees. In this case, the company is about to make some changes in the senior level management and some staff will also be added to the organization. These thoughts of change are creating disruptions in workplace conditions as some of the workers fear that this change may affect them adversely. As a result, the workers are losing their confidence in the organization and productivity of the company might be hampered. In this context, the change management planning process, organizational activities as well as communication and implementation tactics are to be discussed. Firstly, there are certain positive changes that the company wants to incorporate. This is only possible if the existing structure of senior management is altered as analysts of the company strongly believe that this will be essential in realizing the new goals. Secondly, organizational development (OD) is expected to be achieved through a humanistic approach by relying on human potential. This is the reason why the company wants to add new human resource to its existing base. Organizational development implies the change, which an organization goes through in order to survive and thrive. Change management for organizational development is the way in which decision makers manage changes that are necessary for facilitating organizational development. The first step of achieving organizational development is to create a well-structured plan for the task. Bullock and Batten (1985) has come up with a four phased model of planned change, which can be broken up into exploration, planning, action and integration. The model includes two broad steps, namely the process of change (describing the way in which an

Lion and the Jewel Essay Example | Topics and Well Written Essays - 500 words

Lion and the Jewel - Essay Example First, the play illustrates how African culture and western civilization differ when it comes to marriage and family life. In particular, Soyinka’s play shows how the two differ on matters of child bearing. In the play, Sidi represents the traditional African culture while Lakunle represents the western civilization. Lakunle does not view child bearing as an important aspect of marriage. In his words, he says that he is not after a wife â€Å"To bring forth children by the gross†¦.† (Soyinka, 9). Sidi reacts to this by saying to him: â€Å"Heaven forgive you!† (Soyinka, 9). Clearly, Soyinka shows that African and western cultures have differing views on child bearing. Secondly, the issue of bride price and its role is another area where the two clash. In the play, Sidi insists that Lakunle pays her bride price before marrying her. Failure to do this will make her a laughing stock. She tells him that she will marry him â€Å"But my bride-price must first be paid†¦Ã¢â‚¬  (Soyinka, 8). On the contrary, Lakunle, who embraces the western cultures, argues that paying bride price is an old custom, and terms it as â€Å"a savage custom, barbaric, out-dated † (Soyinka, 8). Lakunle is of the view that bride price is a humiliation to women and this amounts to buying women like commodities. Lakunle is thus left to choose between a traditional marriage where pride price is paid and a civilized one. Thirdly, Soyinka shows how the African society embraced polygamy, unlike the western culture where monogamy was the order of the day. In the play, Baroka, the king of Ilujinle, has many wives. Sadiku, the eldest wife, is in fact comfortable Baroka bringing in another wife. She woos Sidi to get married to Baroka, promising her that Baroka will not take another wife after her. Soyinka shows that unlike western cultures, polygamy is accepted in the African culture and is even supported by

Social Network - Facebook Research Proposal Example | Topics and Well Written Essays - 750 words

Social Network - Facebook - Research Proposal Example It represents the realization of the concept known as citizen journalism which allows anybody to become a mass communicator. In doing this, there are a number of ethical issues on its implementation, more often than not people lie a lot about themselves and the posts they make on Facebook, which is a feature that is of great concern on the information that people consume on such social platforms. Furthermore, these platforms provide the perfect infrastructure for impersonation and other forms of social vices. Besides the numerous ethical concerns about the use of the social media, this platform has also enhanced the forms of cybercrimes. Cybercrime is also a new term in security, which infers to the use of the internet to commit crimes. Facebook provides a perfect platform for intensified interaction, which enables criminals to observe the activities of their victims. It further forms a perfect platform for blackmail and a means of extortion from the unsuspecting public. Impersonatio n is a trending feature on Facebook, one in which people run fake accounts for public figures such as politicians and other celebrities. Some of such users are unscrupulous enough to extort money from their users in the disguise for favors associated with the real names of celebrities. The ability to maintain a high level of anonymity allows these users the privilege of staying unidentified. The internet introduced a number of online payment mechanisms which therefore make possible the cyber crimes and the numerous extortion schemes. The research further investigates the forms of cybercrime on this social platform and the possible targets of such criminal acts. The literature review is a mandatory segment in researches. In this part, the researcher analyzes preexisting knowledge on the topic. Facebook and social network are two new terminologies following the advent of the internet. The growth of social media has been significant over the years (Aggarwal, 2011). However, the two hav e attracted a substantial attention from researchers resulting in adequate literature addressing their usage and the ethical concerns they present. Cyber crimes have been in existence since the 1980s following the invention of the internet. This implies that the topic has adequate literature material describing its uniqueness and the mode of societal infiltration. An effective analysis of the literature develops a background on which the research runs (Goddard & Melville, 2001). This research seeks to analyse the ethical concerns that arise on the use of this global social platform. Vices such as cybersex are common (Stenzel and Melissa, 2011). In doing this, the research uses a unique structure of data collection and analysis. Facebook, just as any other social network, is availed on any internet network. This implies that it enjoys the features of the internet such as unlimited access, interactivity, and multimodality among others. With the employment of these features, it becomes very convenient carrying out the research. The research employs a unique data collection strategy referred to as content analysis. This is used in conjunction with the other traditional data collection strategies such as the use of interviews, observations, and using questionnaires. Content analysis is a data collection method in which the researcher simply analyses the Facebook accounts and profiles of friends and other available users (Goddard & Melville, 2001). Facebook allows anybody to view any page provided the owners make the pages public. This thus gives the research methodology the convenience of conducting the research from the confines of one’

Classical conditioning and instrumental conditioning Essay Example for Free

Classical conditioning and instrumental conditioning Essay Classical conditioning and instrumental conditioning Classical conditioning is about pairing a stimulus with another stimulus that cause a natural reaction. As a good example of Pavlov’s dog meat powder experiment, the dog meat powder and dog salivating is unconditional reponse which naturally occurred. However, if a dog was given a meat powder after the bell ring, eventually the dog will salivate whenever bell rings even if there are no meat powder, meaning, by pairing the two stimulus the desired behavior will be evoked without the unconditional stimulus which originally used. Operant conditioning is encouraging a particular behavior by positive reinforcers such as rewards or sometimes by punishment. The marketers use this conditioning to attract consumers and as well as keeping them satisfied. Consumers feel that they are compensated and gained extra value when they are given some kind of rewards. By applying operant conditioning technique, the person, company or the source selling the product or service are getting their desired benefit but also consumers sometimes feel it is win-win situation. The main difference between the Classical conditioning and instrumental conditioning is that, with operant conditioning, the consumers must be passive and participate and act in some way to achieve desired behavior where in classical conditioning, the behavior is elicited by natural unconditional response. Shaping is process of altering desired behavior over time. By instrumental conditioning, this behavior can be achieved from offering small reward to a larger reward and gradually the consumer will behave as planned by a markters. In a Starcity casino in Sydney, they are applying instrumental conditioning on their marketing strategy. They provide consumers with various levels of membership cards, meaning if casino customers spend more time their level of card will be promoted to a next level. First membership starts with blue card, then silver, gold and if one spends more than 1000 hours, he or she will be rewarded with Sovereign card. Different levels of rewards and offers are given to each card levels. For example, if you receive a blue card in the beginning, you will receive a free buffet ticket every week by post. The buffet entrance is right next to the casino  entrance, this way there are big chance that consumers will visit the casino in some point as they are exposed continuously to the casino. And with the sovereign card, if you sit and play at the casino for just 3 hours, you will get a free hotel room for a night at Starcity. The casino shapes their customers by giving variety and different levels of rewards. This is very effective in attracting consumers and making them the end-user/customer to the business. Classical conditioning – Pairing the two stimuli, to make reponse. Clothing(conditional) with sexual image(unconditional), = (wear this clothes and you can hook girls) PAVLOV dog with meat(unconditional) and bell(conditional) = (hear the bell and that’s when you get the meat) , Conditioned stimulus – Does not occur naturally but must do(pairing unconditioned stimulus) Unconditioned stimulus – Response that occurs naturally - Unconditioned response conditioned stimulus is bell ring paired with meat powder but later on, the response was made unconditionally after bell rang. EG Psychologically, woman seek for men who can satisfy or fulfill their needs of, shelter, food, safety and social belongings. When they meet a men, they look if he is financially stable. One specific element that she will look for could be a nice car. If he has Porsche kind of nice expensive cars, there is big possiblility that this men can take care of the women. In men’s implicit memory, there is something like purchase a nice car and you can attract nice woman. Therefore men desire and trying to buy a nice sport car is becoming unconditional response. If someone buys a nice shirt or uses perfume and more women are attracted, he will use Instrumental (operant) ConditioningSKINNER Behavior is conditioned with reinforcement, do. Rewards. Behave - gets reward Discriminative stimuli – Presence of reinforce needed. Reward will occur if type of behavior is made.(if you do this, you will get reward) (shop at store and get 10% discount) (online 10% cheaper and etc) STARCITY MEMBERS 3hours play and receive free parking. 5hours free rooms EG become a starcity member and get half discount on garden buffet. Casino membership - discount ticket used to elicit desired purchase(people coming to casino or exposed to casino environment more often making them it looks more familiar) Through classical conditioning, the dogs â€Å"learned† to respond to the bell instead of the meat powder by salivating. Today, advertisers use sexual or intimate imagery to create unintentional learning. Shaping – planning making strategy to catch a bigger fish. Desired behavior is altered over time in small increment. Making the small rewards, to achieve other behavior. Punisher – children gets punished, or by making poor decision, consumers get the products delivered wrongly, and they learn, Negative reinforcers - focusing bad outcomes for not using their product Extinction - if reinforcers are not made after the behavior, consumers are not likely to return

Tata Motors Significance Of ERP Automotive Sector

Tata Motors Significance Of ERP Automotive Sector Tata Motors Ltd. is a multinational company, based in Mumbai, India. It is part of the Tata Group, and formerly known as Tata Engineering and Locomotive Company. Tata Motors is the largest automobile company in India, with consolidated revenues of $ 20 million in 2009-10. Tata Motors is number one in commercial vehicles and among the best players in the sector of passenger vehicles. Tata Motors has produced compact cars, segments of mid-size vehicles and utility. The company is the largest manufacturer of heavy trucks in the fourth place, a global manufacturer of buses in the second place, and employs 50 000 (2010) workers. Since its launch in 1954, Tata Motors production is over 4 million vehicles, in India alone. When Tata Motors began manufacturing locomotives, they produced their first commercial vehicle in 1954. They were in collaboration with Daimler-Benz AG at that time, which ended in 1969. Tata Motors is traded on the Bombay Stock Exchange as well as on the New York Stock Exchange, its a dual listed company. Tata Motors in 2005, was placed along with the top 10 companies in India with an annual turnover of over 000 000 320 000 INR. In 2010, Brand Finance and The Economic Times conducted a survey on most valuable brand in India and Tata Motors tops the confidence to win the coveted title. Car factories and assembly plants of Tata Motors are located in Jamshedpur, Poone, Sanand, Ahmedhabad , Dharwad, Pantnagar and Lucknow in India and also in South Africa, Thailand and Argentina. Company profile Tata Motors Limited à  Ã‚ ¤Ã… ¸Ãƒ  Ã‚ ¤Ã‚ ¾Ãƒ  Ã‚ ¤Ã… ¸Ãƒ  Ã‚ ¤Ã‚ ¾ à  Ã‚ ¤Ã‚ ®Ãƒ  Ã‚ ¥Ã¢â‚¬ ¹Ãƒ  Ã‚ ¤Ã… ¸Ãƒ  Ã‚ ¤Ã‚ °Ãƒ  Ã‚ ¥Ã‚ Ãƒ  Ã‚ ¤Ã‚ ¸ Type Public Industry Automotive Founded 1945 Founder Mr. JRD Tata C:UsersuserDocumentsCyberLinkDesktopJRD_Tata.jpg Headquarters Mumbai, Maharashtra, India Top Management Mr.Ratan Tata (Chairman) C:UsersuserDocumentsCyberLinkDesktopRatan_Tata_300.jpg Mr. Ravi Kant (Vice Chairman) C:UsersuserDocumentsCyberLinkDesktopRavi-Kant.jpg Products Automobiles Engines Parent Tata Group Website TataMotors.com Challenges Why Tata Motors needed to implement an ERP solution: Tata motors always aim for best quality, therefore for better data quality they want to implement latest available solution. To have real time access to the data management. Tata motors were experiencing difficulty to build a single location-independent integrated enterprising. Major challenges include coordination among 4 major plants located in different parts of India. They also have 42 Regional and Sales offices. To have inventory management system in over 27 spare parts warehouses To keep records of all major products, components, castings and forgings. Tata motors also have their research and development centers in Spain, South Korea and UK. To have employees management system with over 50,000 employees including 1,400 in-house engineers and scientists. To have real time supply chain management with 1200 spare parts dealer spread all over the country. Working Environment of Tata Motors: Database: Oracle Hardware: pre-dominantly IBM with smattering of HP and SUN Operating system : UNIX SAP SAP AG is a German software company worldwide, providing enterprise software applications and support for businesses of all sizes around the world. It is also the largest company in the world, providing ERP solutions. It has its headquarters in Walldorf, Germany, with regional offices worldwide. It is also the largest software company in Europe and fourth in the world. SAP Enterprise Resource Planning (SAP ERP) software from SAP and Business Objects are the most popular products. SAP was founded in June 1972 by five former IBM engineers in Mannheim, Baden-Wà ¼rttemberg (Dietmar Hopp, Klaus Tschira, Hans-Werner Hector, Hasso Plattner, and Wellenreuther Claus). It was formerly known as Systemanalyse und Programmentwicklung (System Analysis and Development). The acronym was later changed to represent Systeme, Anwendungen und Produkte in der Datenverarbeitung (Systems, Applications and Products in Data Processing). SAP ERP application was developed by SAP AG to guide the urgency of the big software company, and mid-sized organizations in all sectors and industries. This application provides among all the other benefits of open communication within the company and its functions. Advantages of SAP over other ERP solutions: SAP has multiple functionalities as compared to other ERP solutions. Market Leader in its segment. Package suited for Tata Motors. It had a readymade process for auto manufacturers therefore, customization requirement is less. Market share of SAP Implementation Objectives for SAP in TATA Motors: To improve revenue collection from sales To reduce application of efforts and increasing efficiency. To reduce cost by improvement in operations area. To increase productivity. To give timely and appropriate response to the customers. To downsize business processes across all manufacturing units. To develop platform for organization wide communication. Most importantly cost reduction in various departments. To have proper inventory management system to reduced inventory. To synchronize production scheduling with sales of product. Significant benefits achieved by Tata motors Because of SAP ERP Solution implementation, Tata Motors has experienced increase in productivity and cost control. Another benefit is in reduction of number of different application run on them as well as the no. of servers. Introduction of disaster recovery management done for one entity. Significant reduction in the number of non-value-added activities. With the implementation of SAP, a Business Process Reengineering was also initiated to achieve uniform process with all business users. There is an efficiency increase in inventory management and check over receivables and other credit control. Enterprise integration: SAP has created service platforms for IT, Human Resources and Financial Services. Due to this there has been reduction of almost 2 weeks time in financial consolidations. Because of SAP there is an integration with the vendors and the suppliers. SAP Solution has also helped Tata Motors to meet all their customers needs and service them better. And also now information is on real time basis, Tata motors are able to respond timely to their customers, vendors and suppliers demands. There will be better control on receivables and credit control. A single unified database Procurement process from various vendors will be automated. There is catalogue content management which helps in coordinating with suppliers. Streamline procurement process management among different locations worldwide. Among other significant benefits achieved by Tata Motors is that there is quick and live auctions for competitive pricing. Transparency in the process for supplies and payments status to suppliers through portal is achieved. It is helping Tata Motors with negotiation power because all data of the world can be made available to Tata Motors. Parts validation through spend control and analysis. Keeping records of daily billing (invoices), receivables, and sales. Future Plans Tata Motors after implementation of SAP ERP solutions became the greatest deployment in the automotive industry because of the considerate spread of functionality of TATA Group. They are a satisfied customer of SAP as claimed by SAP. Tata Motors and SAP ERP are keeping alongside each other of all the new developments and ensure that the applications they run commiserates with the SAP enhancements. Tata Motors would definitely choose SAP for their future plans of company enhancements. As mentioned above also, Tata Motors has been able to achieve a unified enterprise solution, an massive increase in productivity and also able to build a reliable, stronger and lifelong relationship with its customers, all because of the SAP ERP implementation. Thus, the company has not only retained its headship in India but has also been able to enlarge its footprint in the global automotive industry. Conclusion Therefore we can clearly say that SAP ERP solution has turned out to be success and profitable move for Tata Motors. Major areas of improvement are in inventory management, procurement management, resource planning, supply chain management, logistics and production scheduling in the operations department. In Finance module SAP ERP has helped in consolidation of general cost, credit control, day-to-day billing etc. In Human Resource Department they have implemented a uniform and single platform for over 50,000 employees. Overall all the departments and processes are integrated at all levels. Production employees could now work on real time basis as they have access to the data base of the company. They are also more closely controlled and approach able to updated processes across the manufacturing plants spread all over the world. For Tata Motors SAP setting up in the whole automotive industry worldwide has made possible connect and cooperate within themselves. Tata motors are aiming to enhance their business portfolio as they are planning to implement Sap application for all IT processes but leaving out Customer Relationship Management(CRM) and Product Life-cycle Management.(PLC). To improve Supply Chain Management solutions SAP is introducing The introduction of SAP Advanced Planning Optimization (SAP APO). Therefore to conclude we can say that the SAP infrastructure granted a strong IT infrastructure to support Tata Motors globalization plans.

The Lewis And Clark Expedition :: essays research papers

American history is accompanied by a long list of explorers who first discovered and who explored the massive continent. All of the explorers had an impact on the development of America. The Lewis and Clark expedition, also known as the Corps of Discovery, stands prominently at the top part of this list. The Lewis and Clark Expedition has had a significant political, social, and economic effect on America. They were the first to map out the west and set off westward expansion. Without the success of the expedition growth of America would have taken five times as long, as predicted by Thomas Jefferson.   Ã‚  Ã‚  Ã‚  Ã‚  The Expedition had a drastic political effect on The United States of America. The area in which the expedition was to explore was very close along Spanish territory and a portion of the expedition was in Spanish territory. The Spanish government was very uneasy with the Corps advancing towards them because they thought The United States was attacking them. They dispatched a small group to intercept the Corps however they nearly missed them. Another political impact was the now issue of Indian relations. America just acquired a great deal of land that was formerly owned by Indians and they now had to explain to them that the land was no longer theirs and that they were now a part of the United States. Indian relations would be fine until they were forced to move off their land. The United States had to set up a new branch of government just for Indian relations. Previous to the expedition there were only little issues of dealing with Indians.   Ã‚  Ã‚  Ã‚  Ã‚  The Exploration of the west could have had the greatest economical impact on the United States ever. After the west had now been explored they realized they had a great deal of land that now had to be settled. The land was so vast and so cheap that it was sold for very low prices and sometimes just given away. This caused a huge surge of people to begin flowing west and sparked westward expansion. People began setting up farms and more and more people had opportunities to make a good living. Also people now had the chance to look for gold out west and the Gold Rush began. This is when America really had its boom. Lastly we now had twice as much if not more natural resources than we had before.

Love, Choreography and Passion in The Movie Step Up :: essays research papers

In the summer of 2006, a movie by the name of â€Å"Step Up† came out. This movie soon would change the meaning of the teamwork, dedication and passion. Millions of dedicated fans from different age groups attended â€Å"Step Up† at its opening weekend. The plot plays out that a guy loves to dance, but is not involved in any professional groups. One day he gets into trouble with the law and has to complete his community service hours at an Art School. There he meets a girl and seeks his passion of dancing professionally. Love, choreography and passion are three qualities about the movie which moved and interested me. Tyler comes from a poor foster family who is always in arguments. On the other hand, Nora comes from a high class family whose parents urge her to giving up oh her dreams of dancing and pursuing a career in law. When Tyler takes the blame for the destruction he caused fooling around in the school, he receives community service as a punishment. One day while he is completing his duty, he meets Nora. Sparks fly as she auditions him for the main role in her dance. The love interest in this movie makes it all the much better to watch. Furthermore, the choreography in â€Å"Step Up† makes it so interesting and lively to view. Watching them perform the choreography they have been taught is just so amazing. As the saying goes, ‘Practice makes perfect!’ Throughout this movie, the audience noticed how much of a drive each character has to perform to their absolute fullest. The way the characters move and dance draws the viewer’s attention even more. Lastly, the passion all the characters exude is spectacular. Tyler comes from a beat down home and strives for success after seeing his potential in the world of art. His passion for dance makes him all the better at what he does. With the help of Nora, he is well on his way to victory. While Nora comes from a formal family whose father passed away, her mother thinks she knows what is best for her. However, her father always encouraged her to purse her dreams of dancing. But her mother is very skeptical about this, thinking that she cannot get anywhere with dance alone, when her mother realizes Nora’s passion for dance, she easily gives in and wants what makes Nora happier. Love, Choreography and Passion in The Movie Step Up :: essays research papers In the summer of 2006, a movie by the name of â€Å"Step Up† came out. This movie soon would change the meaning of the teamwork, dedication and passion. Millions of dedicated fans from different age groups attended â€Å"Step Up† at its opening weekend. The plot plays out that a guy loves to dance, but is not involved in any professional groups. One day he gets into trouble with the law and has to complete his community service hours at an Art School. There he meets a girl and seeks his passion of dancing professionally. Love, choreography and passion are three qualities about the movie which moved and interested me. Tyler comes from a poor foster family who is always in arguments. On the other hand, Nora comes from a high class family whose parents urge her to giving up oh her dreams of dancing and pursuing a career in law. When Tyler takes the blame for the destruction he caused fooling around in the school, he receives community service as a punishment. One day while he is completing his duty, he meets Nora. Sparks fly as she auditions him for the main role in her dance. The love interest in this movie makes it all the much better to watch. Furthermore, the choreography in â€Å"Step Up† makes it so interesting and lively to view. Watching them perform the choreography they have been taught is just so amazing. As the saying goes, ‘Practice makes perfect!’ Throughout this movie, the audience noticed how much of a drive each character has to perform to their absolute fullest. The way the characters move and dance draws the viewer’s attention even more. Lastly, the passion all the characters exude is spectacular. Tyler comes from a beat down home and strives for success after seeing his potential in the world of art. His passion for dance makes him all the better at what he does. With the help of Nora, he is well on his way to victory. While Nora comes from a formal family whose father passed away, her mother thinks she knows what is best for her. However, her father always encouraged her to purse her dreams of dancing. But her mother is very skeptical about this, thinking that she cannot get anywhere with dance alone, when her mother realizes Nora’s passion for dance, she easily gives in and wants what makes Nora happier.

Cyprus Financial Crisis Essay

I. Introduction With a population of only 1 million and no more than half a percent of Euro zone economy, it is surprising to find out that the financial crisis in a tiny country called â€Å"Cyprus† has enormous global implications (Long 2013). It cannot be also denied that the â€Å"Subprime Mortgage Crisis† of the US in 2008 has its downbeat domino effect to the world including European Union and Cyprus. In this report, not only the most critical reasons but also the aftermath of Cyprus financial crisis and possible alternatives which could have been done to ease such economic downturn will be carefully examined. II. Body 1. Main Reasons The root of the crisis lies when Cyprus experienced a terrible recession in 2009 when the country’s economy was diminished by 1.67% including significant reduction in tourism and shipping which obviously caused high unemployment rate (CIA 2013). Since then, the country’s economy worsen and with the 30% decline of the real estate market has put enormous pressure on a rise in non-performing loans of banking system (The World Bank 2013). Therefore, the banks ended up with Greek Private Sector debt of Euro 22 billion and accumulated $120 billion inclusive of $60 billion from Russia according to Jolly and Castle (2012). Furthermore, it is the direct result of the crisis in Greece known as Greek Debt Crisis where the second biggest retail bank in Cyprus over-invested in Greek Bonds and as a result of this, Cyprus failed on its recapitalisation where the Government is left with limited time and option as mentioned in Aljazeera news podcast (2012). Besides, Hans Humes pointed out during an interview conducted on 21 February 2012 that one of the significant reasons that led to a threat in collapse of the Cyprus Banks is 50% haircut in 2011 during Greek Crisis. Next, Cypriot Banking system is in shortage of at least 10 billion Euros in new capital plus 8 billion to satisfy public debts (Long 2013) and to make matter worse, the government has not got enough money to help out as it is impossible to raise money in bond market due to high level of borrowing rates. The country’s credit rating was rated CCC by Standard & Poor’s in September (Bases 2013) and this left the country with no benefits but high rise in percentage of yields on long term bond. This can be added as a reason to confirm that the country is not in the position to calm down its banking sector. They also made a wrong step in refusing UN’s plan for uniting their island which clearly annoyed their E.U partners and caused weak strategic position (Dixon 2013).The country’s economy could be a lot healthier if it had restructured the banks. 2. Consequences The consequences of the Cyprus financial crisis has had a surprising impact on the eurozone and raised concerns about the euro currency in the market. The two main financial institutions in Cyprus were both effected by the Greek financial crisis due to their operation heavily in the Greek Government Bond & the Greek Debt. The two largest banks in Cyprus, the Bank of Cyprus and Laiki Bank were both heavily impacted by the Greek financial crisis through exposures to their own operations in Greece and to Greek sovereign debt. According to the latest confirmation of GDP data, Cyprus is gliding deeper into recession and no sign of financial stress in economy is abating (Ernst & Young 2013). The Cyprus financial crisis have had helped driving the value of the euro currency to fall down from $1.36 at Feb to $1.28 at the end of March and lead to rising unemployment caused industrial unrest. Many workers struggle against wage cuts. However, the unemployment rate will likely continue to rise and wages fall, contributing to reduced consumption in the next few years (Ernst & Young 2013). To resolve the nation debt a solution was introduced by the government to force depositors and savers to scarify 10% of their life savings. As part of the Government’s austerity program, the VAT rate was raised from 17% to 18% in January 2013. The Inflation rate under impact of higher VAT was also increased from 1.5% in December to 2% in January (Ernst & Young 2013). That decision let Cypriots themselves furious and they have responded by trying to clear out their accounts and that will negatively impact on the deposit security or stability. Apart from any possible instability in deposit base, Eurozone banks may see their ability to rise unsecured funding deteriorate. Cyprus became the first ever Eurozone country to apply capital controls with limits on credit card transactions, daily cash withdrawals, foreign money transfers and cashing cheques. This is a clear indication of the severity of the situation and, effectively, at least temporarily devalues Euros located in Cyprus as they are now less easy to transfer. More than a thousand bank employees marched in the capital Nicosia on Saturday, angry that their jobs could be lost in the forced restructure of the island’s economy — and that the government had proposed to nationalise pensions in order to fund the bailout. That option was later rejected. Some protests to express Cypriots’ indignation happened on the street, while parliament voted overwhelmingly to reject the tax on bank accounts. Furthermore, Banks have been closed for more than a week, to prevent depositors moving their money off the island, which would have caused the banks to collapse and made the entire situation worse. However, ATMs were still opened, and they were quickly ran out of money as everyone tried to withdraw as much as possible (Ghostagenda 2013). Many businesses are refusing to take credit cards. Retailers have faced cash-on-delivery demands from suppliers, the Cyprus Mail reported, and shelves are emptying. Some are running out of coffee, cigarettes, alcohol and soft drinks. European governments rejected taking money from depositors in order to pay for necessary bailout packages. The fact created a panic, led to emergency negotiations. For example, the discussion happened between the Cypriot government and the troika in an attempt to reach a deal which was successfully achieved that managed to save the country from bankruptcy at the 11th hour (Ghostagenda 2013). Nobody doubts that, after such this financial crisis Cyprus will be pushed into a harsh recession. According to forecast in the troika’s source, GDP will shrink by about 10% before any hope of recovery. 3. Strategies In order to overcome the current financial crisis, focusing on the economic itself is not enough. Policymakers should include the full range of factors which interact the country’s financial situation- such as economic security policies, investment, interest rate, inflation, employment, etc. (The Star, 2009). In general, developed countries need to save their incomes more and consume less; developing countries, in contrast, have to boost their domestic demand as well as export. However, Mohsen, Abdulla & Jalal (2011) states that it is much easier said than done in the real circumstance. Iqbal (2010) suggests some strategies to overcome such difficult situation and avoid this particular issue in the future: †¢ The existing financial structure of related countries is required to modify. †¢ Creating and monitoring an effective exchange rate policy. †¢ The accounting standards need to be customised to fix the global economic situation, for instance: the convergence of United State and international accounting standards in terms of changing from fair value measurement back to historical value measurement. †¢ Globally coordinated and huge fiscal stimulus †¢ More transparency in the operation of financial institutions. Application in real situation of Cyprus: The Cyprus’s banking system has done a huge number of works in order to reduce the impact of financial crisis on its economy. Encouraging international investors to invest in Cyprus is one of its most effective policies which were proved to boost its economy. By providing â€Å"attractive† policies and tax, more and more Chinese investors are interested in putting their money into this market in many different sectors, for example: shipping, construction and energy industry. They also offer the opportunity to become a permanent resident to foreigners who purchase  £300,000+ in value of property. According to the Cypriot embassy in Beijing, more than 500 properties had sold to Chinese investors so far (Shengnan, 2013). Cypriot government is also seeking the financial assistance to solve their current debt crisis, primarily happened as a result of over-invested in Greek banks. European Union (EU) is a main target which Cyprus considers as its assistance for such an issue. On 25/3/2013, Greek-Cyprus government and EU singed a commitment which stated that EU would provide â‚ ¬ 10 billion bailout fund associated with some conditions: reducing money laundering, increasing the corporate tax and the one-off tax on bank deposits (Burgin, 2013). This was planned to catch â‚ ¬5.8 billion contribution for the bailout packages from internal resources. The Cypriot government has also declaredspecial fiscal measures with the aim of improvement the investment into their main industries such as tourism and construction. However, there is no empirical evidence on how it worked for their own circumstance (The Economist Intelligence Unit Limited, 2009). In addition, government also boost the guarantee on deposit to â‚ ¬100,000. This action encourages foreign investors to deposit in Cyprus banks as the EU guarantee was only â‚ ¬50,000 (7/10/2008). Furthermore, the It is estimated that Gas revenues will be an important factor in solving Cyprus’s the economic malaise forecast for the next few years. The Government agreed to set up a resource fund to cope with the expenditure from gas exploitation. They hope that Cyprus can start exporting the natural gas in 2019. This should contribute to stronger growth in the medium term (Ernst & Young 2013). III. Conclusion To conclude, this is a difficult stage for Cyprus. There is still some argument on how will affect government debt sustainability when this country borrow under the economic adjustment programme and how the government debt burden can be reduce from the income of natural gas exploration and exploitation. However, the agreement was reached with the troika is a significant step in restoring the country’s economy. Everyone has shown understanding, consensus, readiness and elasticity to adopt a programme of financial reform, fiscal and structural amendment in accordance with the needs of the country. In the future, it is estimate that the Cyprus economy as well as its financial sector will overcome the current crisis and become stronger than before. The economic reform program is seen as an effective way to strengthen and stabilize the macro economy and the domestic financial. It also contributes to the revival of private economic activity, promotes economic growth and creates more jobs for labors. Moreover, in longer term, Cyprus may have good prospects for growth in the shape of its offshore gas reserves, which could help lower the debt burden of future generations (Central bank 2013).

Everest report Essay

This report provides an in-depth analysis of the two Everest Simulations conducted by Group 10 of MGMT1001 Thursday Tutorial. This task required students to form teams consisting of five to six members whose goals were to summit Mount Everest. While it provided us with a rich experience in team dynamics and collaboration, it also enabled us to explore key managerial concepts taught in the course, consisting of: †¢Communication †¢Groups and Teams †¢Leadership In this report, we examine the effectiveness of Face to Face Communication (FTFC) versus Computer Mediated Communication (CMC), and the problems encountered through the utilisation of the virtual medium including efficiency of the feedback system, loss of personal focus and other emergent issues. It includes personal reflections on attitudes and perceptions, as well as group performance and strategies adopted in the second Simulation in order to create a more positive team experience. Theories which relate to interpersonal communication have also been integrated in the report to illustrate its relation to certain situations encountered during the Simulation. Additionally, we provide a multifaceted analysis on the notion of team cohesiveness and how it attributes to better performance outcomes. An overview on the different intragroup conflicts encountered in the Simulation has been included, examining the positive and negative impact that conflict had on team experience and performance, and how mutual agreements were reached through the compromising of personal and team goals. Finally, we conclude the report with an analysis of the different leadership styles including directive and empowerment. In our case, a consensus system was agreed upon, which granted equal authority for decision-making. The report also includes a copy of the team contract which briefly outlines our approach to problems and policies for decision-making.

Management Essay Example | Topics and Well Written Essays - 2500 words - 25

Management - Essay Example ection of individuals who share similar abilities, interest, responsibilities or goal and combining their efforts in order to explore the maximum potential that is intended to be used in accomplishing a specific obligation. In the current decade, there is an increase on emphasis on teamwork. The aim of this section is to conduct an in-depth analysis and review of the books, researches and reports that have been published about group behavior so that it may build a profound understanding of the group behavior. The literatures that will be selected will attempt to point out the overall trends of group behaviors observed in various settings (Marios 56). Various theories and models will be ventured on with the objective of filling the gap that have been left out due to limited research on the essentiality and significance of group behavior and leadership. The ideas, concepts, and framework that will be ventured on in the review will attempt to support the hypothesis of the paper and give the transparent answers to the research questions. They include Reward power, Coercive power, legitimate power, Personal power, Expert power, and Referent power (Moline, 2001). These powers functions depending on the type of manager who holds the authority. Reward power: It is described as the extent to which a leader can use intrinsic and extrinsic rewards to mobilize and control other people at workplace. Success and prosperity in the accessing and utilization of rewards greatly depends or rely on how well the manager is acquainted with the knowledge and skills. Coercive power: It is a type of power that extents to which a leader can deny and restrict desired rewards and administers punishments so as to mobilize, monitor, and control other people. Availability of this kind of power varies from one manager and firm to another. Legitimate power: It is a form of power in which a manager can use subordinates’ internalized beliefs and believes in which they acknowledge that the

Lecture Synthesis Coursework Example | Topics and Well Written Essays - 500 words

Lecture Synthesis - Coursework Example This understanding is the central focus of the lecture. Managers in the global environment have to understand the diversity that characterizes both domestic and international markets. The lecture provides relevant information that allows managers and employees in the global environment to understand why business settings vary from one country to another. At a personal level, the lecture is important is important because it brings together different concepts that aid in the understanding of global business operations. For example, the lecture presents cultural differences as a critical factor in business. Cultural variations may not seem that important, but a business enterprise that fails to acknowledge cultural diversity faces a key operational challenge across the globe. In addition, the lecture sheds important insights about entrepreneurship. Entrepreneurship and global economic progress are essentially intertwined, this highlights resonates with my personal drive, goal, and desire to own and operate a successful international enterprise. In this respect, this lecture focuses on central ideas and concepts that I find relevant and informative at a personal level. Additionally, the lecture outlines how the global business environment functions. From the operations of World Trade Organization to the actualization of agreements that promote free trade in America and beyond, such information shows just how complex yet successful global business has become. By understanding global business environment, I find it easy to comprehend the diversity and dynamism of the global political economy. As the lecture maintains, understanding the global environment is critical to the success of today’s management practices. Managing in a global environment is both interesting and challenging. For example, minimum wage continues to elicit mixed reactions in North America today. While some business enterprises in America support the move to increase minimum

How important is it for China to train a substantial number of Essay

How important is it for China to train a substantial number of accountants in the near future - Essay Example The need to train more would continue because China would be relentless in pursuing economic reforms. The pursuit would attract more foreign investments and encourage more Chinese companies to expand overseas. China President Hu Jintao indicated that there will be no turnabout from the economic reforms and opening - up in the past three decades that made China achieve "the historic transformation from a highly-centralized planned economy to a robust socialist market economy and from a closed and semi-closed society to one that fully embraces the world." President Jintao spoke before the 13th economic leaders meeting of the Asia-Pacific Economic Cooperation in Peru in November 2008. "We are keenly aware that China remains the largest developing country in the world," Jintao said, "and the difficulties and problems we face in the course of development are rarely seen elsewhere in terms of both their scale and complexity." (Xinhua, http://english.peopledaily.com.cn/90001/90776/90785/6538647.htm, accessed December 6, 2008) Rapid economic growth would require companies to hire external auditors, financial consultants, tax experts and their own internal accounting staff. Training more accountancy manpower would be part of the financial infrastructures of corporations, said Cui Jianmin, president of the Chinese Institute of Certified Public Accountants (2004). "As China adopts a more pro-active approach to attracting foreign investment, there will be a need for auditing, asset valuation and financial advisory services. As China adopts international practice in the field of banking, securities and insurance, it will lead to an increase in demand for accounting firms with a competitive edge. And as China's capital market and bank loans market for small- and medium-sized enterprises also develops, there will be a need for more auditing, capital verification, asset valuation and consulting services. " (Cui Jianmin, interviewed, April - June 2004, Australian CPA Network, , http://www.cpaaustralia.com.au/cps/rde/xbcr/SID-3F57FECB-A56CA432/cpa/network_cui.pdf, p. 18 - 19, accessed December 6, 2008) The importance of training more accountants is illustrated in China's stock exchanges. Listed companies need accountants who can render credible financial information and disclosures for the use of investors and not for taxation authorities. Until 2007 when government mandated new accounting rules, accountants were influenced by tax regulations designed to make sure corporate taxpayers would not minimize their tax payables. Consequently, according to the International Finance Corp. in a study, incomes were overstated and allowable deductions were disallowed. "This explains the apparent paradox that despite a rigid accounting system, enterprises have strong incentives to use loopholes in the system to meet profit targets," the IFC reported. (IFC, Role of Stock Markets and Information Disclosure in the Corporate Governance of Listed Companies http://www.ifc.org/ifcext/publications.nsf/AttachmentsByTitle/CorpGovernanceinChinaChp5/$FILE/CGinChina_Chp.5.pdf, p. 14, accessed December 6, 20 08) A broker, interviewed by the Financial Times, complained about the low quality of financial information available to investors. "The level of disclosure is not good," said

Innovation 2 Essay Example | Topics and Well Written Essays - 6000 words

Innovation 2 - Essay Example In light of all the approaches presented in this literature review pertaining to the usefulness of customer knowledge in defining the Key Performance Indicators for any organization, it can be rightly stated that in contemporary time the reliance upon closed innovation process has become adequate and thus is obsolete, because of the major requirements of this process which can not be fulfilled in the contemporary era of increased globalization. Therefore, incorporation of the open innovation process is not only essential but also necessary in order to succeed and progress. Within this process, customers play a significant role on every step of the product development process, and their immense contribution could not be ignored, since they are the end users thus the utilization of their knowledge could spell success for the firm if it is handled appropriately. This paper makes a conclusion that with this the KPIs of the organization have to be restructured into more qualitative tools in order to account for different intricate and complex sources of knowledge base. When these are properly restructured and evaluated it leaves the organization with the dilemma of solving the issue of lost intellectual property, thus proposing that the outside-in method of open innovation should be used and external sources should be used for commercialization once the idea has been licensed, in order to ensure protection of Intellectual Property and also effectiveness in marketing.